Human Racing is a Thailand-based company specializing in the sale and manufacturing of high-end realistic chassis for racing game enthusiasts. Despite creating an impressive product, Human Racing found they needed help in approaching the US consumer base in order to capitalize on the impending release of Sony’s premier racing simulation, Gran Turismo 6.

Our web and graphic designers quickly went to work, updating both their website and overall branding. Our focus was on making this premium, finely engineered, racing chassis palatable to the US consumer and positioning Human Racing as the go-to racing sled for Sony Computer Entertainment.